Web Usability


Company websites and all marketing platforms, for that matter, are extremely critical for a company’s success to reach out to potential clients.  These marketing tools are a representation of the company; consumers consider these advertisements a reflection of the quality of work or products offered by the company.  The objectives of the Report are to provide recommendations to:

  • Increase website traffic
  • Improve website visiting time
  • Create a polished website
  • Identify the most cost effective option to compete with local competition
  • Provide online conveniences for current clients
  • Generate a flow of new clients

Web Usability

The website usability test contains numerous components.  When designing or evaluating a website properly, one must take into account: website goals, target audience, market research, accessibility, end-user scenarios, site map layout, site concept and metaphor, design details, and graphic style and images.  This evaluation will contain information about the primary page, secondary pages, and tertiary pages where deemed necessary.

Web Site Usablilty Evaluation Outline

  1. Web Site Goals
  2. Approximately 20 Goals
  3. Order of Importance
  4. Emphasize top 5

Target Audience (User Profile)

  • AgeRange
  • Gender
  • Education Level
  • Economic Situation
  • Geographic Location
  • Primary Language
  • Ethnic Background
  • Other Unifying Characteristics
  • Market Research
  • Competitors
  • Related Themes
  • Accessibility
  • User Limitations
  • End-User Scenarios
  • Information Category Outline (site map – text)
  • Web Site Flow Chart (site map – visually designed)
  • Site Concept and Metaphor
  • Design Details
  • Colors (3-6)
  • Color Palette
  • Fonts
  • Color
  • Size
  • Style
  • Graphic Style and Graphics
  • Logos, Buttons, Illustrations, Videos, Flash, etc.

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